Project Type: One time project

Website: https://blessedbogside.com

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Campaign Overview

This campaign is designed to enhance local visibility and drive foot traffic to Blessed Bogside following the recent rebrand. By optimizing local listings, we’ll ensure accurate and consistent information across all key platforms, improving search-ability and credibility.

With a major local event approaching, we’ll capitalize on the increased foot traffic by running targeted IP ads, strategically reaching attendees in the area with compelling offers and promotions. These ads will encourage event-goers to visit the bar, boosting awareness and generating new and repeat customers.

Through a combination of local SEO fixes and hyper-targeted digital advertising, this campaign will maximize exposure, attract more guests, and position the bar as a go-to spot during and beyond the event.

Campaign Objectives

  1. Ensure Local Listing Accuracy & Consistency – Fix and update business information across Google, Yelp, Apple Maps, and other key directories to improve local search rankings and visibility.
  2. Increase Brand Awareness Post-Rebrand – Strengthen local recognition by ensuring the new brand identity is reflected across online listings and digital ads.

Campaign KPIs

  1. Increase Local Listing Accuracy to 100%
    1. Ensure all business listings (Google, Yelp, Apple Maps, etc.) have correct and consistent NAP (name, address, phone) information.
    2. Use a local SEO audit tool to verify that 100% of listings are accurate.
    3. Focus on top 10–15 platforms where the business is most likely to be discovered.
    4. Ensures potential customers find the correct information.
    5. Complete within 45 days of the campaign.
  2. Achieve a 20% Increase in Local Search Visibility
    1. Improve rankings for branded and high-intent local search terms near Blessed Bogside.
    2. Use Google Business Profile Insights and local SEO tracking tools.
    3. Optimize listings, add photos, respond to reviews, and boost engagement.
    4. Helps drive organic foot traffic from locals searching for a bar/restaurant.
    5. Within 60 days.

Investment